RIF RAF, Name & Brand Clearance

ASIC Business Name

Available. Checked live on ASIC, 5 Aug 2026, 4:14pm AEST.

Name	Verdict
RIF RAF	✅ "RIF RAF is currently available."
RIF RAF WINE	✅ Available
RIF RAF WINES	✅ Available
RIFRAF (no space)	❌ Not available
RIFF RAFF	❌ Not available (27 similar registered)

Register the spaced version. ASIC treats "RIF RAF" and "RIFRAF" differently. The space genuinely changes the result. Every historical RIF RAF business name on the register is Cancelled, so nobody live holds it.

The Entity Is Ready

Sunnibel Deli Pty Ltd · ABN 25 621 726 798 · ACN 621 726 798. Active since 15 Sep 2017, GST registered, QLD.

Already holds the business names "quince cellar" and "Quince Fromagerie Cellar". It can take RIF RAF today.

Trade Mark: Class 33

No live Australian trade mark blocks RIF RAF for wine. Nothing named RIF RAF, RIFRAF or RIFF RAFF is Registered or Pending in class 33.

A business name gives you no rights. The class 33 trade mark is the thing that lets you defend the name on a bottle.

⚠️ The one flag

TM 2662963 "Riff": Castlereagh Breweries & Distilleries Pty Ltd. Filed 16 June 2026. Pending, under examination. Classes 30/32/33/35, and its class 33 wording expressly covers "wine-based beverages".

RIF RAF vs RIFF is arguably distinguishable (two words, different idea) but it is the same goods, same shelf, overlapping first syllable. An examiner could go either way.

Get an attorney clearance opinion before committing to label artwork.

Also worth knowing:

RIF RAF is registered in class 25 (apparel): TM 2022603, Rif Raf Clothing Company Pty Ltd, registered 22 Jul 2019. No obstacle to a wine filing, but branded tees and caps are off the table.
Cantina RIFF (Alois Lageder, Italy) has no RIFF registration in Australia: only their house name ALOIS LAGEDER in class 33. Good news, they were the closest wine comparison.
Other class 33 RIFF marks: NEW RIFF (TM 2414574, registered) and NEW RIFF (TM 2677764, pending, New Riff Distilling LLC).

Domains

Available .com: rifrafwine.com · rifrafwines.com · rifrafwineco.com · rifrafcellars.com · drinkrifraf.com

Available .com.au: rifrafwine.com.au · rifrafwines.com.au · riffraffwines.com.au

Taken: rifraf.com is a live US snack brand (RifRaf Ricotta Cups). rifraf.com.au, rifraf.au, rifraf.net, rifraf.co, riffraff.com.au are all registered but parked with no real site, so potentially buyable later.

👉 Grab rifrafwine.com + rifrafwine.com.au as the pair.

Social Handles

drinkrifraf: ✅ clean and free on every platform checked (IG, TikTok, X, Facebook, YouTube). The recommended pick.
rifrafwine / rifrafwines / rifrafwineco: free on IG, X, Facebook, YouTube, but TikTok bot-walled on all three so they need a manual logged-in check. Do not treat as confirmed.
rifraf: ❌ gone, x.com/rifraf is taken by a person.

Who Else Uses The Name In Drinks

Tooth & Nail Winery "Riff Raff & Rouser" (Paso Robles, California) · Cuillin Hills Winery "Riff Raff" red blend (Washington) · Hoi Polloi Winery "Riff Raff Wine Club" (California) · Riff Raff Brewing Co (Colorado) · Cantina RIFF (Alois Lageder, Italy) · RifRaf Ricotta Cups (US snack, owns rifraf.com) · @riffraffdrink_co

No Australian wine producer is using it. The one-f spelling is a genuine differentiator.

Do This Next

Register RIF RAF (spaced) to ABN 25 621 726 798. Availability is a point-in-time snapshot, so do it now
Buy rifrafwine.com + rifrafwine.com.au
Grab drinkrifraf on Instagram, TikTok, Facebook
Book a trade mark attorney clearance opinion on class 33 vs pending TM 2662963 "Riff", before label artwork goes to print
File the class 33 trade mark application once cleared

Rif Raf

The bottles

ASIC Business Name

The Entity Is Ready

The labels

Trade Mark: Class 33

The case

Domains

Social Handles

Who Else Uses The Name In Drinks

Do This Next